Crootof Veterinary Consulting | Phone: 760-643-8611


What Our Clients Say

When we decided to open our own business, we had no idea what it all entailed. There were so many details that we never even thought about! We were excited, enthusiastic, optimistic, fearful, nervous, and anxious all at the same time. Thankfully, we came across Dr. Mark Crootof and Dr. Bob Spiegel at Crootof Consulting. Drs. Mark and Bob provided us with the necessary information, tools, and resources to open our small animal hospital. We couldn’t have done it without their expertise, advice, or without them helping us with every step along the way.

Both Drs. Mark and Bob are honest, reliable, informative, practical, and very easy to work with. They helped reassure any doubt or fear that we had. With customer service lacking in almost every business nowadays, we were astounded at their availability to answer questions (and we had a lot!) any day and any time.

They were, and still are, committed to our success as business owners and we will no doubt work with them on our next step, whether it is expanding our current business or opening a new hospital. We feel lucky to have formed friendships with them from our experience and would recommend Crootof Consulting to anyone and everyone who chooses to partake in this type of adventure!!!

Starting my own practice was a scary yet necessary decision. I am a single mother with 4 young children and I knew it was the only way I could have the freedom and flexibility I needed. I felt so unprepared once I began the process and immediately overwhelmed! I cannot emphasize enough the relief that Bob Spiegel brought to me with his easy style, intelligent, common sense and invaluable advice. I feel as if he was sent to me by an angel that knew I needed him desperately to hold my hand and guide me through the process.

Looking back, I do not know how I could have opened my business and saved the money I have without Bob's experience and advice. Who could have known how much money you can save going paperless? internet phones? name it! Bob had all the answers I needed to open an instantly successful and profitable veterinary practice. It has been only three years and I will be expanding soon. I am so grateful that Bob and I keep in touch often...I will need his expertise and guidance for the rest of my career I am sure.

I highly recommend to any fellow veterinarian - reduce your stress and ask for help, increase your profits and enjoy your career, take more time for yourself and call Bob.

Aside from holding my hand for a the entire planning phase, Bob Spiegel's most valuable piece of advice was to pick the proper location. After over 2 years in my new practice, over 4000 clients have walked through these doors. Mark and Bob helped with the layout, assisted in negotiating equipment, lab contracts, real estate lease. Everything, almost to the last cotton ball. To this Day, I still consult with Bob, whose practical view on things helps me out whenever I find myself lost. It's great to know there is always an expert to help even after your clinic is up and running.

I would recommend Mark and Bob to all veterinarians who are in the process of acquiring or starting up a new Veterinary Hospital. They give you Peace of mind, all the advice in the world you could possibly want and need, and the experience and knowledge I would never get anywhere else.
Thank you for your help and Support.

In March 2013 I first met Dr Mark Crootof and Dr Robert Spiegel at the Western Veterinary Conference. I had purchased a building to remodel into a veterinary clinic. Being frugal ( or crazy) I thought I would be my own architect ( how hard could it be? ). Flipping through the WVC catalog I saw that Dr Crootof was presenting a lecture entitled “Design Mistakes To Avoid” and that one talk was worth the whole registration fee.

Their advice has been priceless. I have found that even if it was sometimes a difficult pill to swallow, all the changes that they recommended have made us a much healthier practice , structurally and financially. They have laid the groundwork for us to grow and thrive, and I know that they will still help and mentor me in the years to come. They also trained my staff and manager, improving our efficiency, and guiding us through technological upgrades to our daily work procedures.

Since they are both veterinarians, and have walked in my shoes, the depth of their understanding of me, and my business seemed almost clairvoyant at times. I have the highest respect for both Mark and Bob, and hiring them has been the best business decision I ever made. Thank you Mark and Bob for all that you have done for me, all that you have taught me, and all of your support.

I started my veterinary practice from scratch in 2006. Dr. Crootof was instrumental in guiding me through the gauntlet of getting everything in place, from location to business loan to inventory. Couldn't have done it without Crootof Consulting!

Brenda Forsythe, PhD · DVM
Brenda Forsythe, PhD · DVM

Mark was instrumental in the success of our hospital. He helped us go from a start up with one doctor to a three and a half doctor practice in less than 5 years. He helped us find the perfect location, walked us through the initial lending and purchasing process, and then streamlined our training and hiring to lead to a smooth opening day. We would not have been able to create our ideal clinic environment without Mark's help. We strongly recommend using a veterinary consultant like Mark for any start up hospital.

Baker Eadie
Baker Eadie

Mark Crootof and I worked together as consultant and builder, respectively, on the Uptown Vets project. Mark was remarkably knowledgeable in all phases of planning and building. On his site visits, he never failed to have great suggestions and ideas and was more than essential in realizing the vision the two owners had for their hospital. Mark was a pleasure to work with and I would love to be involved in another project with him in the future.

James Weeks
James Weeks
Contractor for Uptown Veterinary Associates

We found Mark Crootof through our lender. He came very highly recommended. Even though we are a small clinic (just one doctor, one receptionist and one technician), Mark was always available for us. He came to New Hampshire and gave us the confidence to start a practice. He is always very honest, giving positive and negative points on everything which allows us to make the decisions. Mark designed our clinic which has turned out to be perfect for our needs. He helped Simon with the equipment choices and he helped me with all of the management issues. As long as you ask the questions, he'll have the answers or he'll do his best to get you the answers. It has been a pleasure working with Mark and everybody at Crootof Consulting. We thank them for getting us started on our road to success.

Dr. Simon & Jenni George
Dr. Simon & Jenni George
Deerfield Veterinary Clinic | Deerfield, NH

The process of starting a new veterinary practice is complicated and can be very intimidating to someone without a business background. Mark has helped me and supported me every step of the way. He is very good at breaking down a seemingly overwhelming task into a series of logical and manageable steps. Mark has guided me in the process of obtaining a business loan, choosing a location, selecting staff members, finalizing a floor plan, advertising, selection of equipment and practice management software. He has worked nights, weekends, and holidays to help me accomplish my goals. On several occasions he has flown from New York to California in order to lend his personal attention to matters he deemed too important to handle over the phone or e-mail. In short, he has been an integral and invaluable part of establishing my own veterinary practice. Without his experience and support I'm not sure I would have been able to get this project off the ground.

After several years of cautiously preparing for practice ownership, Mark has made the path to starting a practice much less daunting. I originally met Mark after he had been recommended to me by several other presenters at the 2007 NAVC as someone skilled with startups. Since then, Mark has repeatedly demonstrated his skills and understanding of veterinary business and has worked tirelessly on many evenings and weekends to further my aspirations. He clarified my professional goals, assisted me with the assessment of practice locations, and was invaluable in the acquisition of a business loan and the closure of my real estate. He has continued to guide me in the design of my hospital, while helping me with equipment selection and acquisition. Perhaps most importantly, he has been available to reassure my family of the wisdom of this venture, while also reminding me to maintain the health of my personal life.

In short, Mark has been accessible and has tailored his guidance to meet my needs as they have arisen. His mentoring has been both substantial and vital to our success to date and to our expected future successes. I have no reservations in recommending Mark as his experience and expertise in veterinary business is self-evident.